Fan data infrastructure that holds up on game day, not after it
Sports organizations generate data every second the game is live: ticketing swipes, streaming sessions, betting-line moves, fantasy roster changes, sponsorship impressions. Most of it lands in different systems that don’t talk to each other. DAS42 builds the Snowflake foundation that holds those streams together, so your team can act on what’s happening.
Built for CMOs, CDOs, and VPs of marketing or data & analytics.
You work at a professional sports organization, team, league, or sports media and betting platform.You need to see your data investment pay off in fan retention, sponsorship revenue, and competitive edge, and they need it to show up in weeks, not after another planning cycle.
The sports data problems we hear most
Fan data is scattered across ticketing, streaming, merchandising, and betting or fantasy platforms. The person who bought a season ticket, streamed last night’s game, and placed a fantasy bet looks like three different anonymous users, not a single fan.
Game-day data moves faster than the infrastructure built to catch it. Player telemetry, in-game betting odds, and streaming engagement all generate in real time. Reporting built for batch updates can’t keep pace with a live event.
Analytics teams are small and stretched thin. Budget constraints, data quality gaps, and integration work at the time a lean team needs to actually answer the business questions leadership is asking.
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[NO UNIQUE PROOF POINT YET.]
[Proof point]
[NO UNIQUE PROOF POINT YET.]