How Media Companies Go from
Fragmented Data to Personalization at Scale | DAS42
Unify subscriber, content, and ad data on one Snowflake foundation for trusted audience intelligence.
Streaming, broadcast, and content companies bring in DAS42 to connect subscriber, content, and ad data on Snowflake.
Identity resolution, personalization, and ad campaign management run on one foundation instead of three disconnected systems.
Built for CMOs, CDOs, and VPs of marketing or data & analytics.
You work in a market where every competitor is chasing the same audience. Your engineering team has to sign off before anything moves forward, and they’re already stretched thin just keeping audience engagement, billing, and content systems talking to each other.
WHERE MEDIA & ENTERTAINMENT DATA STALLS
Fragmented subscriber data.
CRM, billing, content platforms, and ad systems don’t talk to each other, so a basic question about a subscriber’s status gets three different answers depending on who you ask.
Disconnected viewer identity.
You can’t tell if the person streaming on a phone is the same person watching on a TV, which means personalization and lookalike targeting are both guessing instead of working from a real signal.
Inconsistent metrics.
Marketing, finance, and customer success each define “subscriber” differently, so churn and lifetime value numbers never quite agree.
What DAS42 delivered for media & entertainment clients
A Fortune 50 media conglomerate cut time to data tenfold with a Snowflake-based data warehousing and reporting solution DAS42 built for a specialized business unit. International streaming providers have launched complete data platforms with DAS42, live on day one, giving executives visibility into content performance and subscriber behavior from launch.
What can I get from DAS42 that I can’t get from anybody else? I think it’s really those intangibles, because the trust that I have in the DAS42 team I really can’t get anywhere else.
Daniel Morris, Head of Analytics and Business Intelligence, HBO Max
We work as an extension of our clients’ teams, solving the data problems that stand between them and a business decision.
Real clients, real results.
ALSO DELIVERED FOR MEDIA CLIENTS
Automated ad revenue forecasting
for a financial information site.
Ad inventory forecasting
for a broadcast network.
Content distribution analysis
across a network’s partners
Audience-overlap analysis
on a tight deadline for a major brand