Turn disconnected systems into one view of your customer
Retail and consumer goods brands run on multiple systems that don’t talk to each other: point of sale, ecommerce, and the loyalty program. A shopper buys in-store on Tuesday and online on Friday, and your systems record two different people. DAS42 connects customer data, loyalty data, and supply chain data on Snowflake, so you get one record instead of multiple guesses.
Built for CIOs, CDOs, COOs, CMOs and VPs of data & analytics
In retail and consumer goods, data volume peaks with the season: a supply chain team planning for Q4 can’t trust a demand forecast built on transaction data split across three systems, and a marketing team can’t personalize a single offer without knowing what a customer already bought in-store. You need supply chain, marketing, and IT aligned on one system.
Data challenges retail and consumer goods brands bring to us
Fragmented customer identity.
In-store purchases, ecommerce orders, and loyalty program activity get logged separately. Without a way to match them, the same shopper looks like three anonymous transactions instead of one customer relationship.
Loyalty data that stops at the loyalty platform.
Rewards points and redemption rates sit inside the loyalty tool. They don’t connect to purchase history, margin, or lifetime value, so loyalty spend can’t be tied to actual profitability.
Supply chain signals that arrive too late.
Inventory and demand data live in separate systems from customer behavior. By the time a stockout or overstock shows up in a report, the moment to act on it has passed.
What DAS42 delivered for media & entertainment clients
A Fortune 50 media conglomerate cut time to data tenfold with a Snowflake-based data warehousing and reporting solution DAS42 built for a specialized business unit. International streaming providers have launched complete data platforms with DAS42, live on day one, giving executives visibility into content performance and subscriber behavior from launch.