Build a customer data platform inside Snowflake
DAS42 builds customer data platform capabilities directly inside Snowflake, matching, enriching, and synchronizing customer profiles across the marketing and product tools your team already runs.
Your customer data stays in one place, governed and up to date.
Why CDPs matter today
Marketing, product, and customer success often define “customer” differently, and each team’s tool might hold a different slice of the truth.
That gap shows up as duplicate outreach, broken personalization, and executives who can’t get a straight answer to “how many customers do we really have?” The usual fix means a new platform and a new copy of the data to reconcile: one more system, and yet another place for identity to potentially drift.
HOW DAS42 DELIVERS
Discovery.
A short engagement to assess your current identity and activation setup and define the target architecture. We deliver you an assessment, a roadmap, and a data solution designed for your needs.
Foundational build.
Stand up matching logic, governance, and semantic views in a development environment before anything touches production.
Implementation and handoff.
DAS42 builds the working profile, integrates with an activation layer, and productionalizes, then hands off a version-controlled configuration that your team owns and can extend.
WHAT’S INSIDE
Identity matching in Snowflake.
Deterministic and probabilistic matching that builds one profile per customer from CRM, billing, product, and behavioral data — no separate identity resolution tool required.
Governed golden records.
Master data rules that keep “customer” consistent across every team that touches it.
Activation without data movement.
Profiles sync to your CDP, ad platforms, or marketing tools directly from Snowflake using a zero-copy connection, without an ETL pipeline in between.
Semantic views for AI and BI.
The same governed profile powers dashboards and Cortex-based use cases, not two separate data models.
SOLUTIONS THAT SUPPORT A CDP
BUILT ON
- Snowflake
- Snowflake Cortex
- Hightouch
- Fivetran
- dbt