Master Data Management that gives every system one record to trust
Every system has its own version of your customer, product, account, and location data, and none of them match.
DAS42 builds master data management (MDM) directly in Snowflake using MDM42, DAS42’s Snowflake-native accelerator for matching and mastering records.
MDM42 matches, cleans, and merges records into a single customer view, so every downstream system, from your BI tool to your AI agents, reads from the same, trusted, golden record.
MDM42 — AI-Powered Golden Records in Snowflake
How DAS42 builds MDM in Snowflake
Match Records Accurately
Match records deterministically and probabilistically. MDM42 runs both matching methods natively in Snowflake, catching duplicate customer, product, and account records that simple exact-match rules miss.
Automate Data Quality
Enforce data quality on the way in. Automated rules catch and fix bad or inconsistent records at ingestion, instead of a cleanup project your team runs every quarter.
Establish a Golden Record
Publish one golden record. Every downstream system, BI, AI, or operational, reads from the same governed record. No side pipelines, no second copy quietly drifting out of sync.
WHAT YOU GET
Snowflake-Native Deployment
MDM42 deployed natively in your Snowflake environment, with no separate MDM platform to license
Customized Matching Rules
Matching rules, deterministic and probabilistic, tuned to your customer, product, and account data
Automated Data Quality
Automated data quality checks running on ingestion, not on a quarterly schedule
Governed Golden Records
One golden record per entity, published to a governed semantic layer
Version-Controlled Configuration
Version-controlled configuration, handed off to your team at the end of the engagement
Measurable Quality Benchmarks
Match-rate and data quality benchmarks defined at the start, so “done” is a number, not a feeling