How Media Companies Go from
Fragmented Data to Personalization at Scale | DAS42
Build audience activation and measurement on a modern marketing data stack you control
Modern marketers are seeking tangible, quantifiable returns, such as lower cost per acquisition, more-efficient ad spend, and how AI augments marketing teams.
Marketing and advertising teams bring in DAS42 to build a composable CDP on Snowflake for agentic marketing, including audience activation, incrementality measurement, and secure clean room data sharing that run on infrastructure you own, not a platform holding your first-party data hostage.
Built for enterprise marketers
You are a CMO, VP or Head of Marketing, Marketing Technology, or Marketing Analytics, and holding the budget for the martech and data stack. You’re under pressure to prove campaign ROI and attribution without depending entirely on walled-garden platforms for the answer. The engineering team needs to confirm the data architecture before anything ships.
MULTIPLE MARTECH PLATFORMS, MULTIPLE ANSWERS ABOUT THE SAME CUSTOMER
Fragmented identity.
Audience data lives in a CDP, a DSP, an ad server, and a CRM. Each one has a slightly different definition of who a customer is.
Platform-owned, not first-party.
Cookie deprecation pushed teams further into platform-owned data instead of first-party data they can actually govern.
Sharing means exposure.
Getting audience insights to partners or publishers means exposing raw records, or not sharing at all.
For marketers that won’t skip the foundation
Plexus Media brought DAS42 in to build that foundation before layering on agentic AI. CEO Jason Sukhraj’s take: skipping the data foundation doesn’t save time, it just means your AI runs faster on bad answers. Plexus built the foundation first, and that’s what made agentic campaign management possible.
Video: Jason Sukhraj / Plexus Media
What DAS42 delivered for media & entertainment clients
A Fortune 50 media conglomerate cut time to data tenfold with a Snowflake-based data warehousing and reporting solution DAS42 built for a specialized business unit. International streaming providers have launched complete data platforms with DAS42, live on day one, giving executives visibility into content performance and subscriber behavior from launch.