Agentic ad campaign management for budget, frequency, and creative decisions made in real time.
Most systems still run on fixed rules: cut spend if cost per acquisition rises, increase budget if an audience responds.
By the time the data comes back, the window’s closed.
Agentic ad campaign management works differently: you set the goal, and the system finds the path.
Agentic Campaign Management | Iterate
Marketing Campaigns 10–30x Faster | DAS42
How it works
Resolve identity across every touchpoint.
DAS42 builds a single golden record per customer in Snowflake, revealing who your highest-value customers actually are.
Enrich and model.
Third-party data enriches those profiles, and DAS42 builds lookalike models that continuously find your next high-value audiences, improving ROAS before a campaign even launches.
Let the agentic layer take it from there.
Instead of executing purely against a fixed set of rules, agents pursue the goals you set (target acquisition cost, volume, brand guardrails) and adjust in real time, without waiting on a manual review.
WHAT YOU GET
Target Architecture
A target reference architecture document defining how the agent reads performance data and where it’s allowed to act
Deployment
A deployed Snowflake Cortex agent with semantic views scoped to campaign performance signals
Sync & Activation
A customer data platform syncs the configuration connecting the agent’s output to your ad and activation platforms
Evaluation
An evaluation report benchmarked against the success criteria set at the start of the engagement — match rates, latency thresholds, or governance coverage, depending on scope
Version Control
Version-controlled configuration codebase
Knowledge Transfer
So your team can extend and maintain the agent without staying dependent on DAS42
PROOF & PERSPECTIVE
The data foundation DAS42 built is what made agentic AI possible for the campaign work that followed, not the AI layer on its own.
The Aha Moment: How a Solid Data Foundation
Made Agentic AI Possible
Agentic AI might be the hot topic that is gonna be in the near future, but something else may come out of that… whatever that looks like, it is only going to be as the data and your client’s data.
Jason Sukhraj, CEO Jason Sukhraj, Plexus Media