Resolve customer identity across every system
Your customer clicks your ad, opens your app, and buys a product at the register.
Right now, three systems record those actions as if they were taken by three different people.
Identity Resolution, Enrichment & Agentic Marketing with Logan Guerry
The problem with disconnected identity
Retail loyalty data lives in one system. App activity lives in another. Ad-click data lives in a third. None of them agree on who the customer actually is, so marketing sends the wrong offer, support pulls up the wrong history, and every campaign works with a smaller audience than the one you actually have.
Third-party data helps you close the gap. Demographics, purchase behavior, and household data from Snowflake Marketplace can fill in the picture. But only if it’s matched to the right person first. Match it to the wrong person and the problem only escalates.
How DAS42 builds identity resolution and enrichment
Identity Matching
Match records across systems. DAS42’s MDM42 (link to video) tooling runs deterministic and probabilistic matching directly in Snowflake. The identity graph updates without moving data anywhere first.
Customer Data Enrichment
Enrich with marketing data from Snowflake Marketplace. Layer in demographic and behavioral data to fill out who a customer actually is beyond what your own systems already capture.
Profile Activation
Activate without losing the graph underneath it. We sync enriched profiles to your CDP or ad platform on a schedule you set. Swap CDPs later and the identity graph stays intact. The match logic lives in Snowflake, not in the activation tool.
WHAT YOU GET
Identity Graph
A working identity graph built on Snowflake, using deterministic and probabilistic matching
Customer Data Enrichment
Enriched customer profiles, pulling in third-party marketing data from Snowflake Marketplace
Event-Level Segmentation
Event-level data stitched into the same profile, using Snowflake’s Contribution Explorer to build intelligent seed segments before enrichment
Reverse ETL Sync
A reverse ETL sync through Hightouch, delivering enriched profiles to your CDP or ad platform on a set schedule
Documentation & Training
Documentation and training so your team can extend the match logic without DAS42